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<channel>
	<title>Be Still Please</title>
	<atom:link href="http://www.bellmas.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bellmas.com/blog</link>
	<description>A blog by photographer Armando Bellmas.</description>
	<pubDate>Wed, 25 Jun 2008 17:03:07 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Smack dab</title>
		<link>http://www.bellmas.com/blog/2008/06/25/smack-dab/</link>
		<comments>http://www.bellmas.com/blog/2008/06/25/smack-dab/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 17:01:43 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/?p=510</guid>
		<description><![CDATA[&#169; Armando Bellmas
My submission to this month&#8217;s Word It over at Speak Up.
The word is middle and there it is.
]]></description>
			<content:encoded><![CDATA[<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-160.jpg" alt="Illustration by Armando Bellmas" title="Illustration by Armando Bellmas" width="500" height="500"  /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<p>My submission to this month&#8217;s <a href="http://www.underconsideration.com/speakup/word_it/" target="_blank"><em>Word It</em></a> over at <a href="http://www.underconsideration.com/speakup/" target="_blank">Speak Up</a>.<br />
The word is <a href="http://www.underconsideration.com/speakup/word_it/middle/middle.html" target="_blank"><em>middle</em></a> and there it is.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Photos from an exhibition</title>
		<link>http://www.bellmas.com/blog/2008/06/23/photos-from-an-exhibition/</link>
		<comments>http://www.bellmas.com/blog/2008/06/23/photos-from-an-exhibition/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 08:00:02 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Exhibitions]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/?p=506</guid>
		<description><![CDATA[More Olympus XA2 gold.
&#169; Armando Bellmas
&#169; Armando Bellmas
&#169; Armando Bellmas
I took these photos in April while on assignment and showing my book in Winston-Salem, North Carolina. An exhibition of prints and posters by artist Brian Kiger was tucked in a back room of the serendipitous and delightful Krankie&#8217;s Coffee in downtown Winston-Salem.
]]></description>
			<content:encoded><![CDATA[<p>More <a href="http://mattdentonphoto.com/cameras/olympus_xa2.html" target="_blank">Olympus XA2</a> gold.</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-158.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-157.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-159.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<p>I took these photos in April while on assignment and showing my book in Winston-Salem, North Carolina. An exhibition of prints and posters by artist <a href="http://www.briankiger.com/" target="_blank">Brian Kiger</a> was tucked in a back room of the serendipitous and delightful <a href="http://www.krankiescoffee.com/" target="_blank">Krankie&#8217;s Coffee</a> in downtown Winston-Salem.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Vacation photos</title>
		<link>http://www.bellmas.com/blog/2008/06/11/vacation-photos/</link>
		<comments>http://www.bellmas.com/blog/2008/06/11/vacation-photos/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 17:08:00 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Family]]></category>

		<category><![CDATA[My Work]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/?p=490</guid>
		<description><![CDATA[I took a break from the digital norm while on vacation at the beach last week. These and all the photos I took were made with an Olympus XA2. It&#8217;s a great little camera and a perfect tool for revitalizing my creativity.
&#169; Armando Bellmas
&#169; Armando Bellmas
&#169; Armando Bellmas
&#169; Armando Bellmas
&#169; Armando Bellmas
&#169; Armando Bellmas
]]></description>
			<content:encoded><![CDATA[<p>I took a break from the digital norm while on vacation at the beach last week. These and all the photos I took were made with an <a href="http://mattdentonphoto.com/cameras/olympus_xa2.html" target="_blank">Olympus XA2</a>. It&#8217;s a great little camera and a perfect tool for revitalizing my creativity.</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-148.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-149.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-144.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-145.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-146.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-147.jpg" alt="Photo by Armando Bellmas" title="Photo by Armando Bellmas" width="500" height="332" /><br /><span class="pc">&copy; Armando Bellmas</span></div>
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		<item>
		<title>Vaughan Oliver on working with photographers</title>
		<link>http://www.bellmas.com/blog/2008/05/30/vaughan-oliver-on-working-with-photographers/</link>
		<comments>http://www.bellmas.com/blog/2008/05/30/vaughan-oliver-on-working-with-photographers/#comments</comments>
		<pubDate>Fri, 30 May 2008 09:00:40 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Inspiration]]></category>

		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/?p=464</guid>
		<description><![CDATA[I recently listened to a fascinating and inspiring interview with legendary designer Vaughan Oliver on an episode of Design Matters with Debbie Millman.
Millman and Oliver talk for a while about his iconic work for the 4AD record label, for which he has designed albums covers for bands like the Pixies, Cocteau Twins, This Mortal Coil, [...]]]></description>
			<content:encoded><![CDATA[<p>I recently listened to a fascinating and inspiring interview with legendary designer Vaughan Oliver on an episode of <a href="http://debbiemillman.blogspot.com/2008/02/design-matters-friday-with-legendary.html" target="_blank"><em>Design Matters with Debbie Millman</em></a>.</p>
<p>Millman and Oliver talk for a while about his iconic work for the <a href="http://www.4ad.com/" target="_blank">4AD</a> record label, for which he has designed albums covers for bands like the Pixies, Cocteau Twins, This Mortal Coil, Throwing Muses, Lush, Mountain Goats, and many many more.</p>
<p>Oliver steers the conversation towards the use of photography in his designs, specifically about the Pixies and their album covers.</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-143.jpg" alt="" title="Designs by Vaughan Oliver" width="500" height="247" /><br /><span class="pc">Designs by Vaughan Oliver</span></div>
<p>Oliver worked with photographer <a href="http://www.simon-larbalestier.co.uk/" target="_blank">Simon Larbalestier</a> on most or all of the Pixies albums. Oliver declares Larbalestier &#8220;the fifth Pixie&#8221; because his photography, especially his personal work, jives so well with the band and the essence of their music.</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-142.jpg" alt="" title="Photos by Simon Larbalestier" width="500" height="277" /><br /><span class="pc">Photos &copy; Simon Larbalestier</span></div>
<p>Vaughan the goes on to talk about collaborating with photographers:</p>
<blockquote><p>Generally when I work with photographers I give them a lot of space. Half the job is done if you choose the right photographer. And then I&#8217;ll kind of work with that photographer, identify aspects of [their] work that I like, that I think fits with the music. </p>
<p>A lot of photographers that I&#8217;ve worked with have one foot in the art camp, have one foot in the commercial camp, and they have a lot of kind of personal work. Where are you going in your personal work? Where would you like to go next with it? Can you see it relating to this music? </p>
<p>I&#8217;m not [the] kind of an art director that stands over the top of a photographer and looks over his shoulder and directs him, but has the confidence in the first instinct to go with that photographer&#8217;s own aesthetic.</p></blockquote>
<p>Getting hired for our aesthetics, instincts, and vision is what each of us strives for no matter what kind of art we create. Awesome.</p>
<p>Find out more about designer <a href="http://www.v23.biz/" target="_blank">Vaughan Oliver</a>, <a href="http://www.modavox.com/voiceamericacms/WebModules/HostModaview.aspx?ScheduleTime=12&#038;BroadcastId=27394&#038;ShowId=56&#038;Flag=1" target="_blank">listen to the interview</a> on <em>Design Matters with Debbie Millman</em> (which is a great show you should be listening to every week anyways), and view more work by <a href="http://www.simon-larbalestier.co.uk/" target="_blank">Simon Larbalestier</a>. </p>
<p>And of course, always listen to <a href="http://www.myspace.com/pixies" target="_blank">the Pixies</a>.</p>
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		<title>Bond Book Covers</title>
		<link>http://www.bellmas.com/blog/2008/05/27/bond-book-covers/</link>
		<comments>http://www.bellmas.com/blog/2008/05/27/bond-book-covers/#comments</comments>
		<pubDate>Tue, 27 May 2008 16:26:11 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/?p=460</guid>
		<description><![CDATA[Penguin Books commissioned illustrator Michael Gillette to create fourteen covers for its upcoming reissue of Ian Fleming&#8217;s James Bond books.
Book cover illustrations by Michael Gillette
At The Penguin Blog, Penguin Books Senior Copywriter Colin Brush writes:
The centenary of Fleming&#8217;s birth was clearly a good time to revisit the Bonds and cover them in a package that [...]]]></description>
			<content:encoded><![CDATA[<p>Penguin Books commissioned illustrator <a href="http://www.michaelgillette.com/" target="_blank">Michael Gillette</a> to create fourteen covers for its upcoming reissue of Ian Fleming&#8217;s James Bond books.</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-140.jpg" alt="Book cover illustrations by Michael Gillette" title="Book cover illustration by Michael Gillette" width="500" height="397" /><br /><span class="pc">Book cover illustrations by Michael Gillette</span></div>
<p>At <a href="http://thepenguinblog.typepad.com/the_penguin_blog/2008/05/covering-bond.html" target="_blank">The Penguin Blog</a>, Penguin Books Senior Copywriter Colin Brush writes:</p>
<blockquote><p>The centenary of Fleming&#8217;s birth was clearly a good time to revisit the Bonds and cover them in a package that says, yes these are fun, but also makes it implicit that there&#8217;s no reason not to take them seriously. Most importantly, they should look like books worth owning.</p></blockquote>
<p>Poster-sized prints of these covers would also be worth owning. The colors, the different Bond women, the almost psychedelic typography meets pop art quality &#8212; reminds me a bit of the old <a href="http://www.collectable-records.ru/images/post/wilson/" target="_blank">Wes Wilson posters</a> of the psychedelic sixties.</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-141.jpg" alt="" title="Book cover illustrations by Michael Gillette" width="500" height="397" /><br /><span class="pc">Book cover illustrations by Michael Gillette</span></div>
<p>In an <a href="http://www.mi6.co.uk/sections/articles/interview_michael_gillette.php3" target="_blank">interview at the James Bond fansite MI6</a>, Gillette talks about his inspiration for this project.</p>
<blockquote><p>I&#8217;ve always been inspired by pop art and pop culture. This was a job where I could indulge that to the hilt. I was trying to distill all the things I&#8217;d enjoyed about Bond and impress those times in to the various women and the typography - psychedelic posters, Saul Bass, Milton Glaser, films, pop music, it&#8217;s all in there.</p></blockquote>
<p>Each of these illustrations is unique and titillating. These new editions are worthwhile for both the classic stories and the soon-to-be-classic covers. See them all at <a href="http://thepenguinblog.typepad.com/the_penguin_blog/2008/05/covering-bond.html" target="_blank">The Penguin Blog</a>.</p>
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		<title>Town Magazine</title>
		<link>http://www.bellmas.com/blog/2008/05/22/town-magazine/</link>
		<comments>http://www.bellmas.com/blog/2008/05/22/town-magazine/#comments</comments>
		<pubDate>Thu, 22 May 2008 13:53:47 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Magazines]]></category>

		<category><![CDATA[Under Review]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/?p=456</guid>
		<description><![CDATA[Mark Porter turns us on to the stylish and progressive design of the 1960s magazine Town. He writes:
Under art director Tom Wolsey, [Town] had a golden few years in which it set the template for an entire visual language. It had all the style and energy of the better-known magazines, and a unique – and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.markporter.com/notebook/?p=80" target="_blank">Mark Porter turns us on</a> to the stylish and progressive design of the 1960s magazine Town. He writes:</p>
<blockquote><p>Under art director Tom Wolsey, [Town] had a golden few years in which it set the template for an entire visual language. It had all the style and energy of the better-known magazines, and a unique – and very British – personality of its own.</p></blockquote>
<p>Check out these covers. Minimal design and a distinctive use of photography:</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-137.jpg" alt="" title="Town magazine covers" width="500" height="332" /><br /><span class="pc">courtesy of <a href="http://www.markporter.com/notebook/?p=80" target="_blank">Mark Porter</a></span></div>
<p><a href="http://thingstolookat.blogspot.com/2007/07/town-magazine.html" target="_blank">things to look at</a> has a few scans from the pages of Town. Again, great photography and art direction:</p>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-138.jpg" alt="" title="Town magazine" width="500" height="345" /><br /><span class="pc">courtesy of <a href="http://thingstolookat.blogspot.com/2007/07/town-magazine.html" target="_blank">things to look at</a></span></div>
<div style="display: block; margin: 5px auto;"><img src="http://www.bellmas.com/blog/i/bsp-139.jpg" alt="" title="Town magazine" width="500" height="345" /><br /><span class="pc">courtesy of <a href="http://thingstolookat.blogspot.com/2007/07/town-magazine.html" target="_blank">things to look at</a></span></div>
<p>In his post Porter writes:</p>
<blockquote><p>If you’ve never seen a copy of Town, beg, borrow or steal to get one. Marvel at the virtuosity; despair at the brilliance; and then channel the energy. There’s so much there that it still gives off sparks!</p></blockquote>
<p>Read more about Town at <a href="http://www.magforum.com/manabouttown.htm" target="_blank">magforum.com</a>.</p>
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		<title>Visit Charlotte</title>
		<link>http://www.bellmas.com/blog/2008/05/15/visit-charlotte/</link>
		<comments>http://www.bellmas.com/blog/2008/05/15/visit-charlotte/#comments</comments>
		<pubDate>Thu, 15 May 2008 13:41:56 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Charlotte]]></category>

		<category><![CDATA[My Work]]></category>

		<category><![CDATA[Tearsheets]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/2008/05/15/visit-charlotte/</guid>
		<description><![CDATA[I photographed a marketing campaign for Visit Charlotte earlier this year. One day of location scouting, three days of shooting, five different locations, three lighting challenges, one very cool art director, two reliable assistants, and an awesome end client.
In one word: success! 
Check it out for yourself:
Photo &#169; Armando Bellmas
Photo &#169; Armando Bellmas
Photo &#169; Armando [...]]]></description>
			<content:encoded><![CDATA[<p>I photographed a marketing campaign for <a href="http://www.visitcharlotte.com/" target="_blank">Visit Charlotte</a> earlier this year. One day of location scouting, three days of shooting, five different locations, three lighting challenges, one very cool art director, two reliable assistants, and an awesome end client.</p>
<p>In one word: success! </p>
<p>Check it out for yourself:</p>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-133.jpg' alt='Photo by Armando Bellmas' /><br /><span class="pc">Photo &copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-136.jpg' alt='Photo by Armando Bellmas' /><br /><span class="pc">Photo &copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-135.jpg' alt='Photo by Armando Bellmas' /><br /><span class="pc">Photo &copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-134.jpg' alt='Photo by Armando Bellmas' /><br /><span class="pc">Photo &copy; Armando Bellmas</span></div>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-132.jpg' alt='Photo by Armando Bellmas' /><br /><span class="pc">Photo &copy; Armando Bellmas</span></div>
<p>See the work in action on the <a href="http://www.visitcharlotte.com/default.asp?charlotte=84&#038;urlkeyword=Business-Partners" target="_blank">Visit Charlotte website</a>.</p>
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		<title>Sad young literary men and heads of state</title>
		<link>http://www.bellmas.com/blog/2008/05/14/sad-young-literary-men-and-heads-of-state/</link>
		<comments>http://www.bellmas.com/blog/2008/05/14/sad-young-literary-men-and-heads-of-state/#comments</comments>
		<pubDate>Wed, 14 May 2008 15:01:38 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.bellmas.com/blog/2008/05/14/sad-young-literary-men-and-heads-of-state/</guid>
		<description><![CDATA[I recently read Keith Gessen&#8217;s debut novel All The Sad Young Literary Men and loved it. This passage from the first chapter &#8212; &#8220;Keith: The Vice President&#8217;s Daughter&#8221; &#8212; takes place in November of 2000:
The night of the election Jillian and I stayed home and watched the results come in, and ate fancy pizza, and [...]]]></description>
			<content:encoded><![CDATA[<p>I recently read <a href="http://en.wikipedia.org/wiki/Keith_Gessen" target="_blank">Keith Gessen</a>&#8217;s debut novel <em>All The Sad Young Literary Men</em> and loved it. This passage from the first chapter &#8212; &#8220;Keith: The Vice President&#8217;s Daughter&#8221; &#8212; takes place in November of 2000:</p>
<blockquote><p>The night of the election Jillian and I stayed home and watched the results come in, and ate fancy pizza, and blogged away. When they called the election for Lauren&#8217;s father, I asked Jillian to marry me &#8212; it was corny, it was psychologically obtuse, but I couldn&#8217;t think of a better way &#8212; and she said, &#8220;Yes.&#8221; She put on the ring I had bought her and added to her acceptance: &#8220;Especially now that we&#8217;ll have an environmental President who&#8217;ll assure a future for our children.&#8221; I kissed her.</p>
<p>When they called the election back, we sat there together in disbelief. The diamond dangled on her finger like a fake.</p></blockquote>
<p>If you&#8217;re so inclined, read the novel&#8217;s <a href="http://www.nplusonemag.com/?q=node/467" target="_blank">Prologue</a> on Gessen&#8217;s <em>n+1</em> website. Good stuff. And that&#8217;s only the beginning.</p>
<p>Another stimulating thing about this book is the cover: a minimal design and intuitive illustration from the wildly creative minds at <a href="http://www.theheadsofstate.com/" target="_blank">The Heads of State</a>. Check it:</p>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-131.jpg' alt='All The Sad Young Literary Men by Keith Gessen' /></div>
<p>Because you love good writing, read <a href="http://www.nplusonemag.com/?q=node/467" target="_blank">Gessen&#8217;s book</a>. Because you love good design, visit <a href="http://www.theheadsofstate.com/portfolio/" target="_blank">The Heads of State portfolio</a>. You won&#8217;t go wrong with either one.</p>
]]></content:encoded>
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		<item>
		<title>Boards</title>
		<link>http://www.bellmas.com/blog/2008/04/27/boards/</link>
		<comments>http://www.bellmas.com/blog/2008/04/27/boards/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 17:02:47 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[My Work]]></category>

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		<description><![CDATA[&#169; Armando Bellmas
&#169; Armando Bellmas
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			<content:encoded><![CDATA[<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-129.jpg' alt='Photo by Armando Bellmas' /><br /><span class="pc">&copy; Armando Bellmas</span></div>
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		<title>It only looks like the real thing</title>
		<link>http://www.bellmas.com/blog/2008/04/26/it-only-looks-like-the-real-thing/</link>
		<comments>http://www.bellmas.com/blog/2008/04/26/it-only-looks-like-the-real-thing/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 18:11:48 +0000</pubDate>
		<dc:creator>Armando</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Inspiration]]></category>

		<category><![CDATA[Under Review]]></category>

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		<description><![CDATA[
BBDO New York created and just released a series of print ads for the flooring company Armstrong. Each ad was photographed by Norman Jean Roy and features celebrity look-a-likes to emphasize their It only looks like the real thing tag line. 


From Advertolog.com:
The campaign uses the theme &#8220;It only looks like the real thing&#8221; to [...]]]></description>
			<content:encoded><![CDATA[<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-125.jpg' alt='Armstrong ad' /></div>
<p><a href="http://www.bbdo.com/" target="_blank">BBDO New York</a> created and just released a series of print ads for the flooring company Armstrong. Each ad was photographed by <a href="http://www.art-dept.com/artists/roy/" target="_blank">Norman Jean Roy</a> and features celebrity look-a-likes to emphasize their <strong><em>It only looks like the real thing</em></strong> tag line. </p>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-126.jpg' alt='Armstrong ad' /></div>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-127.jpg' alt='Armstrong ad' /></div>
<p>From <a href="http://www.advertolog.com/paedia/prints/2008/4/24/200034/" target="_blank">Advertolog.com</a>:</p>
<blockquote><p>The campaign uses the theme <em>&#8220;It only looks like the real thing&#8221;</em> to show the upscale appearance and quality of Armstrong&#8217;s laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlin Brando.</p></blockquote>
<div style="display: block; margin: 5px auto;"><img src='http://www.bellmas.com/blog/i/bsp-128.jpg' alt='Armstrong ad' /></div>
<p>The photography is beautiful, natural, impeccably produced, and right in line with Roy&#8217;s style. <a href="http://www.art-dept.com/artists/roy/" target="_blank">Check out more of Roy&#8217;s work here</a>.</p>
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