Abramovic, Sex in the City, and the power of the masses
There's a marvelous conversation between artists Marina Abramovic and Laurie Anderson in the latest issue of Modern Painters [March 2010]. Abramovic and Anderson discuss, among many things, the topic of "selling out" or "crossing over" into the mainstream.

From the article:
Marina Abramovic: Talking about the crossing over, I was part of Sex and the City [in episode 86, an artist displays herself in a gallery without food or water, as in Marina’s The House with the Ocean View] — did you ever see that?
Laurie Anderson: No.
Marina Abramovic: I was in India, and Sean [Kelly, the gallerist] called me and said, "They want you to be a part of a Sex and the City episode." I had no idea what Sex and the City was. I said I’m not going to do it, but if they wanted to use [my] art, they would have to pay me for the rights. So they paid for the rights. It’s so funny how they portrayed me, sitting like a witch, black under the eyes, and then Baryshnikov defending me. It’s the worst. But it was the first time that a woman selling vegetables on the corner, who never said a word to me or gave me a hello, starts saying, "Oh, would you like some strawberries? They’re fresh. You don’t need to pay, just take them." I really felt what the power of the masses means. Amazing. Free strawberries, but also hello.
I find this story fascinating since, believe it or not, that Sex and the City episode was my first exposure to Abramovic's work. It's one of the singular scenes from that show that has stayed with me after all these years.
Abramovic's "crossing over" via mainstream media -- "the power of the masses" -- revealed to me a world of fascinating and groundbreaking art by this innovative artist that I, otherwise, would not have found out about for years to come, if ever. I'll take it.












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