I photographed a marketing campaign for Visit Charlotte earlier this year. One day of location scouting, three days of shooting, five different locations, three lighting challenges, one very cool art director, two reliable assistants, and an awesome end client.

In one word: success!

Check it out for yourself:

Photo © Armando Bellmas

Photo © Armando Bellmas

Photo © Armando Bellmas

Photo © Armando Bellmas

Photo © Armando Bellmas

See the work in action on the Visit Charlotte website.

Poster by MODE for AIGA Charlotte

AdCharlotte.com points us to a super-cool poster the folks at MODE designed for an upcoming AIGA Charlotte event with designer Stefan Sagmeister.

Sagmeister is on the road plugging and talking about his book Things I Have Learned in My Life So Far and will be doing just that here in Charlotte on April 21, 2008.

About the poster:

For [Stefan Sagmeister's] lecture tour stop in Charlotte, the AIGA was in need of a poster promoting the event. Inspired by the spirit of social discovery in Stefan’s book, MODE asked various individuals around the city to share some of their own personal maxims, which were captured in their very handwriting. The individuals were chosen at random and photographed over a 10-day period at 30 different locations around the city. They represent a variety of ages, social statuses, races, professions, religious beliefs, and life experiences. The final piece was elevated to greater social level and beyond design circles, having a reciprocal relationship between the city of Charlotte and Stefan.

Cheers to designer/photographer Maxim Vakhovskiy for the great photos.