You persuade me
One of the biggest parts of what I do is trying to persuade certain people — art directors, art buyers, designers, photo editors, creative directors, marketing execs, etc. — to hire me.
It goes beyond that, though. I’m really trying to convince them to trust in me enough to do an outstanding job so that they may keep theirs.
How I undertake this persuasion varies. I send emails, make visits with my portfolio, buy cocktails and lunches, use Twitter, go to networking events — that kind of stuff.
I started thinking the other day: why do I have to do all the convincing?
Sure, I have to earn their trust but shouldn’t the people I want to work with (and who, I assume, want to work with me) have to convince me that I really want to work with them? Shouldn’t they convince me that I can trust them as well?
Now I know art directors, art buyers, et al. are in the driver’s seat most of the time. When it comes to hiring photographers they have a big pool to choose from and often get to have their pick of the litter (so to speak).
Here’s where my head is at (and having just read the “Make Your Own Game” chapter of Chris Brogan and Julien Smith’s book Trust Agents got my mind going).
We both know I want to work with you. We both know I love making photographs and would love to do so with you. We both know you have a hundred other shooters to choose from.
However, my question to you dear art director, art buyer, designer, creative director, photo editor, marketing exec is:
Why should I trust and want to work with you?



















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