I always like seeing ad agencies get a little nuts with a campaign (as long as it’s appropriate, of course).

In an article titled “Why Weird & Wonderful Often Works” Paul Isakson considers TBWA \ Chiat \ Day’s latest campaign for Skittles candy:

It’s strange, polarizing, entertaining and makes you stop, if not to smile, to ask WTF?
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They can be as strange as they want and the more out there they get, the more people will talk about them and when this talk hits people who like Skittles, they’ll find themselves picking up a bag when they’re in a grocery or convenience store.
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There’s no need to be so serious when the people who actually do consume the products [e.g., teenagers - ED.] aren’t serious themselves when they’re enjoying them. All we need to do is help them have more fun and give them more reasons to talk about a client’s product.

See a couple of the ads for yourself:

WTF indeed. Love it.