080426 | It only looks like the real thing
BBDO New York created and just released a series of print ads for the flooring company Armstrong. Each ad was photographed by Norman Jean Roy and features celebrity look-a-likes to emphasize their It only looks like the real thing tag line.
From Advertolog.com:
The campaign uses the theme “It only looks like the real thing” to show the upscale appearance and quality of Armstrong’s laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlin Brando.
The photography is beautiful, natural, impeccably produced, and right in line with Roy’s style. Check out more of Roy’s work here.
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April 28th, 2008 at 10:56 pm
Beautiful photography indeed…. It makes me proud to be in the tribute industry as the director of the Network. Bea
April 28th, 2008 at 11:25 pm
James Dean lookalike Kent appears courtesy of Guy Guido thru ICONS Lookalikes Company. Fantastic photography. Finally, a beautiful use of lookalikes in the advertising industry for the USA. Thank you BBDO and associaties. Wonderful job.
April 29th, 2008 at 12:51 pm
The Armstrong Floors SHINE AS BRIGHT AS The Celebrity Lookalikes in the photographs. Lasting Impressions of Marilyn & More… represents many of the Top Celebrity Lookalikes in the industry and is elated to see quality talent being featured in quality ads, like this Armstrong Ad.
April 29th, 2008 at 1:00 pm
Okay you guys, enough shilling for your look-a-like companies. Shameless, I tell you.