Bringing your vision and style to the ad table

Published on April 7, 2008

One of the greatest validations of what we do as artists and creatives is having an agency, design firm, marketing department, or a publication bring you on for a project or an assignment based of your style of work. It’s happened to me and it feels great. And I love seeing it happen to others.

Photographer Richard Renaldi has a distinct style: very natural, solemn, and sensitive. Especially with his photographs of people.

Renaldi recently wrapped up working on a campaign for Microsoft and McCann (the ad agency) that is all him.

Microsoft ads photographed by Richard Renaldi

[See more of the ads here.]

On his blog Renaldi writes:

In the end I am so happy…that [Microsoft/McCann] produced an entire advertising campaign of real people in eight by ten large format with all natural light- all extremely rare and unusual in this business especially in the digital age.

What’s even better is that they chose Renaldi to photograph it based on his style and vision, which is making photographs of “real people in eight by ten large format with all natural light.”

It’s a perfect example of good things coming your way when you stay true to your vision, are honest with and about your work, and make it your own way.